Monday, November 29, 1999

Ford`s Chennai Plant rolls out 100,000th Fiesta

News posted by www.newsinfoline.com

It was 'Fiesta' time at Ford India's Chennai manufacturing facility as the 100,000th Ford Fiesta rolled out in style to mark a new milestone in the Fiesta 'Go Fida' story.The 100,000th Fiesta was driven off the assembly line by Ford India's president and managing director Michael Boneham in the presence of executive director, Marketing, Sales and Service, Nigel Wark; Sandip Sanyal, executive director of Operations and hundreds of Ford India employees at the final assembly cheering enthusiastically to this proud moment.''After a terrific sales record in March and April, the rolling out of the 100,000th Ford Fiesta is a truly special moment for Ford India. The event marks a new milestone for us'', said Michael Boneham, president and managing director of Ford India.The Ford Fiesta has been Ford's premium-sedan that has enthralled audiences in India for half a decade. The Ford Fiesta was designed specifically for India and has been the most sought after sedan in its segment for delivering high on attributes such as drivability, styling,, fuel efficiency and value for money.''Ford Fiesta continues to make us feel proud and is a significant product in our portfolio. The popularity of the Fiesta testifies that more and more customers have been reassured by its quality, features and performance. The sale of the 100,000th Fiesta is testimony to our strong customer appreciation for the Fiesta,'' added Boneham.

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