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Informate MI, a telecom research agency, launched Informate Mobile Metrics Report based on actual mobile usage during the Indian Premier League.The report captures interesting trends observed during IPL season 3; and reveals that the mobile platform has witnessed a 100 per cent increase in user interest, for access to the information and updates related to cricket, as compared to the year 2009.The report shows that Sports sites, had a higher page views in the IPL season 3, compared to last year. The official site for IPL maintained a high reach throughout the series followed by Cricinfo.com.These two websites also led in terms of page views, where Cricbuzz.com had the highest share last season. In the gaming segment, Brian Lara cricket, Cricket T20 world Championship app and Freddie Flintoff were the top games during this season of IPL. Many of the Cricket games that figured last year were visible this season too."The Indian Premiere League (IPL) on the mobile platform has received tremendous response from Mobile users across the country. The rate at which mobile phone owners in India are consuming the IPL information on their phone is a testament to the value, simplicity and the premium content the service offers,"said Kedar Sohoni, President, Informate Mobile Intelligence.The key differentiator of Informate Research is the automated data collection through its patent pending metering technology, vis-Ã -vis, stated usage collected through surveys.
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