Monday, November 29, 1999

Scientists end brides` wedding dress storage dilemma

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London, May 9 (IANS) British scientists have found a novel way to put an end to the age old dilemma of what brides should do with their wedding dress once their honeymoon is over.Fashion and engineering students at Sheffield Hallam University have developed a wedding dress that can be recycled into five new fashion pieces.The dress is made of polyvinyl alcohol, a biodegradable substance that is used in laundry bags and washing detergents, which is knitted into the fabric. This enables it to be dissolved into water without harming the environment.'The students wanted to challenge the notion that a wedding dress should only be used once and aimed to explore modern society's attitudes towards throwaway fashion,' telegraph.co.uk quoted Jane Blohm, a fashion lecturer, as saying.'The project is a union between art and technology which explores the possibilities of using alternative materials for our clothing.'The wedding gown is perhaps one of the most symbolic garments in (a woman's) wardrobe and represents the challenges of 'throwaway fashion'.'In order to reduce fashion's impact on the environment, the fashion industry must begin to challenge conventional attitudes and practices,' she added.

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