Monday, November 29, 1999

Spice mobiles targets youth

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As part of larger strategy to associate with the youth, Spice Mobiles, has associated with D3 Commando Force as the title sponsor, UTV Bindass' flagship show.Speaking on the association Kunal Ahooja, Director & CEO, Spice Mobiles said, "We are keen to associate with the youth which is an important focus segment this year. Our phones are fun, entertaining and edgy like the Qwerty phones with Dual Memory Card slots, 12MP camera phone with 3x optical zoom.Infact, there's a touch screen video phone that will be coming soon. D3 is a great reality show apart from giving a social message against terrorism it's also about being fun and fearless and involves the youth which makes it a perfect platform to be associated with"Spice Bindass D3 Commando force is the first reality show on Indian TV to use real weapons, tactics and discipline of military units.Reinstating the purpose of this pioneering effort against terrorism, Nikhil Gandhi, Business Head, UTV Bindass said, "D3 Commando Force is dedicated to imparting knowledge on being fearless, intrepid and socially responsible in today's times."This time the show has interesting Brand Integration with Spice Mobiles. The participants will be using Spice Qwerty phones in the show. Also there will be a weekly contest for the viewers and the winner can win one Intelligent Qwerty Phone from Spice Mobiles every Week. Indian Television's first-revolutionary-reality-show that addresses the grave issue of terrori­sm is exclusively on UTV Bindass.

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