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His reversible outfits have set him apart since he launched his label The Apple Tree in Mumbai a couple of years back. Now, after a successful showing at the India Fashion Week in Delhi last season, designer Rahul Mishra is taking them to Sweden. Mishra will be showcasing his autumn-winter 2010-11 collection, "The Butterfly Effect", at this year's edition of the India-Sweden Cultural Collaboration in Gothenburg. His show will be held at the Gothenburg Opera House and Elite Park Hotel on May 8. "The Ministry of Culture got in touch with me about two months back, asking me to showcase my new collection. The modalities were worked out more recently," he says, on the eve of his flight to Gothenburg.Mishra's collection, again a series of reversible outfits, uses organic fabrics like chanderi and double-weave organzas in black, ivory, purple, bronze and brown. The silhouettes are crisp and architectural, with aari work and graphic effects. The collection, since its launch a couple of months back, has got a great reception in the international market, particularly in Europe and Southeast Asia. It was also showcased at the Audi Singapore Fashion Festival a fortnight back. "I always wanted to create something that endures, and this collection has worked fabulously for me," says Mishra, who will be showcasing about 35 pieces on the ramp.The other Indians invited to participate in the event, which will see the best of fashion and design talents from the two countries, include designer Wendell Rodricks and textile designer Neelanjana Ghose, wife of Bengali film-maker Goutam Ghose. The latter is known for her versatile kantha work back in Kolkata.
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