Monday, November 29, 1999

Barakat Food to sell ``Davidoff`` cigarettes in India

News posted by www.newsinfoline.com

New Delhi, May 10 (PTI) Barakat Food & Tobacco today said it has tied up with the UK-based Imperial Tobacco Group for selling the latter''s ''Davidoff'' brand of cigarettes in India. "UK''s Imperial Tobacco Group and Mumabi-based Barakat Food & Tobacco today announced that they have entered into an import and distribution agreement for the Davidoff cigarette brand in India," the domestic firm said in a statement. Davidoff cigarettes will be available in the ''Classic'' and ''Gold'' premium line versions and will be distributed in a number of key cities across the country, it added. "It is a privilege to bring Davidoff cigarettes into India. Imperial Tobacco''s international experience combined with our knowledge of local market will provide discerning adult smokers in India with a high quality product," Barakat Food & Tobacco Director Faiz Rai said. Barakat specialises in marketing and distribution FMCG products and its core competencies are in food and tobacco sectors. Imperial Tobacco, which is present in over 160 countries, manufactures and sells a range of products, including cigarettes, rolling papers, filter tubes and cigars.

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