Monday, November 29, 1999

Going up the value chain

News posted by www.newsinfoline.com

The maturity of the Indian business process outsourcing (BPO) sector has given birth to yet another wave in the global outsourcing arena—knowledge process outsourcing (KPO). An interesting competition is brewing between India and other countries such as Russia, Israel, South Africa, China and the Philippines.Locations such as Bangalore, Chennai, Mumbai and Thiruvananthapuram are giving stiff competition to Moscow, Shanghai, Johannesburg and St. Petersburg for attracting niche KPO work.Bangalore is jostling with Moscow and St. Petersburg for research and development; Chennai is competing with Gaunghzao, China for attracting engineering services; Mumbai is vying for financial analytics work with Singapore, Dublin and Toronto and Thiruvananthapuram is locked in a fierce competition with Shanghai and Beijing for attracting animation and game development work. Legal KPO work is dominated by Mumbai over Johannesburg, while Hyderabad is emerging as an attractive location for healthcare-related KPO work, a recent study by Tholons advisory firm points out.KPO typically involves high-value work performed by highly skilled professionals who have specialised knowledge and skills. While the BPO industry efficiently handles a hugevolume of back-office processes, the KPO industry handles more of the high skilled work that requires analytics expertise and experience.The type of KPO services that Indian firms are offering are investment research services, market research services, intellectual property and patent research services, legal research and legal process services, Web development services, clinical research, business research analytics, engineering services, data acquisition and supply management services.Analysts reckon that India has proved its expertise in the low-end and voice-based BPO space over the past years. The move to attract high-end KPO work is the next progressive step. "Even though countries like the Philippines have taken the lead overIndia in terms of English voice-based contact centres, India is going to stay on top with higher value service delivery capabilities and KPO work," says Saugata Sengupta, senior analyst at Tholons. The $11.9 billion Indian KPO industry is expected to grow at a rate of 40% this year, compared to 10 to 15% last year, estimates Gartner.In February, Unitedlex, an LPO entered into an agreement with BT (British telecom) to handle a part of its global in-house legal work, beginning with a team of 15 lawyers based mostly in India. Dan Reed, CEO at Unitedlex believes that it is a new trend in the legal segment when a third party provider has acquired a captive group set up by a corporate, here in India.Another LPO Integreon signed a five-year contract with the Monitor Group recently. Last year, London-based Rio Tinto entered into a legal services outsourcing agreement with Gurgaon-based CPA Global that is projected to save Rio Tinto up to 20% annually in legal costs. Genpact, the country's largest BPO informs that their analytics business is growing rapidly. Shantanu Ghosh, senior vice-president at Genpact says, "With analytics business, there is higher value added. You capture higher value and higher margins."Arun Kharbanda, business unit leader, research and analytics at WNS Global Services informs that in the last four to six months, newer clients want to do business with WNS Global in market research. Similarly, Rohit Kapoor, CEO, EXL Service reveals that in the last two quarters, the company's analytics business has experienced a growth of 70 to 80%.Clearly, India is going to stay on top with higher value service delivery capabilities in the times to come.

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